What it is

Inside an article, we can tag specific links with Global Control tags. When someone clicks, that tag is added to their record. It’s a simple way to learn interests without long forms.

How to choose tags

Start with a few you’ll actually use: pizza, brunch, pets, live music. Don’t tag every link. Tag the links that lead to a helpful follow-up or a tighter broadcast next week.

What to do after clicks

Send one short follow-up for each interest. Example: pizza tag gets a “Top 3 slices this weekend” note. Pets tag gets a “Saturday adoption hours” reminder. Keep it helpful and local.

Friday review

• Which interest tags grew this week?
• Did follow-ups lift clicks or replies?
• Any tags to merge or retire?

Tips

• Put the tagged link above the fold.
• Match the follow-up to the link’s promise.
• Use short subjects: “Pizza tonight?” “Ready to adopt?”

Bottom line: A couple of well-chosen tags turn clicks into clear next steps.