Letterman One-Click Subscribe in the Directory for Publisher Research

As a Letterman owner, right now you can subscribe to other Letterman publications with a single click inside the Directory. This is meant for publisher reading—so you can see what nearby newsletters are sending and borrow good ideas without cluttering your main inbox.

 

Here’s how it works, step by step:

1. Pick the email address you want to use for publisher reading. Use a dedicated inbox if you can.
   
   

2. In the Directory, enter that email where prompted.
   
   

3. On any publication card, click the small envelope icon. When it turns purple, you’re subscribed.
   
   

4. You’ll receive that publication’s welcome email at your publisher inbox. From there, you’ll start seeing their regular sends.
   
   

Why this helps

• Easy research. You’ll see real subject lines, layouts, section order, and sponsor blocks that are actually working in nearby cities.
  
  

• Faster copywriting. Save subject lines and intro styles you like. When it’s time to write, you’ve got fresh examples.
  
  

• Friendly swaps. When you spot a great piece from a neighbor publication, you can share one line about it in your issue and ask for a simple “one-time mention” in return later.
  
  

A simple weekly routine

• 10-minute skim. Open your publisher inbox once a week and scan new issues.
  
  

• Two folders. Create “Steal This” (great subject lines/intros) and “Sponsor Ideas” (blocks you might adapt). Drag with one click.
  
  

• One note. Keep a tiny note per publication: cadence, tone, standout sections, and the one thing you might try next.
  
  

Tips to keep it tidy

• Use clear names when you subscribe (e.g., “Sunnyvale Weekly,” “Los Altos Bites”), so they’re easy to spot in search.
  
  

• If a publication isn’t a fit, unsubscribe from your publisher inbox. Your main list remains untouched.
  
  

• Don’t try to copy a whole layout in one go. Borrow one small element (like a “Top 3” opener) and test it for a week.
  
  

What to look for as you read

• Subject + preview pair. Which ones made you open?
  
  

• Section rhythm. Do they start with events, food, or a “locals first” blurb?
  
  

• Sponsor placement. Where does the block live (top, middle, end), and how is it written (benefit first, then CTA)?
  
  

• Recurring bits. Trivia, quick polls, “hidden gems”—note which seem to keep readers coming back.
  
  

Bottom line

Use the Directory’s one-click subscribe to build a quiet “research feed” in your publisher inbox. You’ll learn faster, write faster, and spot sponsor patterns that fit your town. Keep it light, keep it weekly, and adopt one small improvement per issue.