AI SEO for Letterman: get your articles into AI answers

The search box is changing. People ask questions, and AI tools answer in-line. This week Chad drew a bright line between old SEO and what we need now. It is not blue links. It is AI SEO. He said the team finalized the schema so your posts can be read and used by assistants, not just indexed as results.

 

“It’s not SEO, it’s AI SEO… it’s giving answers, not results.”

“Your articles are gonna be able to be found in… ChatGPT, Claude, Perplexity.”

 

Why this matters to a small publisher: assistants surface helpful, direct writing. If your post answers a clear question and the page carries the right structure, AI can point to you. That means new readers without extra ad spend. It also rewards the work you are already doing in Letterman.

 

Here is the plan, kept tight and tied to the week’s calls.

 

What changed this week

 

Chad confirmed the AI-focused schema work is done on the platform side. That closes the “can the machine read my article” gap. It does not replace publishing. It makes your posts eligible to be used as sources when people ask questions in AI tools. Keep shipping, because the technical bridge is there now.

 

How to write for AI answers without getting fancy

 

Think of a neighbor asking you a short, real question. Answer that question at the top in plain words. Add one or two proof details. Keep the rest scannable. This style fits our house voice, and it matches how assistants look for helpful text. On the Entourage preview, Chad called out those AI surfaces by name, which is our cue to write like we’re being quoted inside an answer box.

 

A simple layout you can follow in Letterman

 

• First 2–3 sentences: say the answer out loud.
  
  

• One paragraph: what to watch out for.
  
  

• One paragraph: the quick steps.
  
  

• One small example.
  
  That is enough to be useful and clear. It also keeps your titles honest, which helps assistants pick the right source.

A short publishing sprint you can run this week

 

This is the same “ship, then learn” rhythm from the new Thursday call applied to articles.

 

Day 1 — Post 1
Pick one reader question you get a lot. Title it in the words your reader would type. Give the short answer up top. Publish.

Day 2 — Post 2
Pick a second question from the same theme. Keep the same voice. Publish.

Day 3 — Post 3
Write a tiny “how to start” primer that links to the first two posts. Publish.

You now have a small cluster on one topic. That’s friendly for readers and easy for assistants to understand.

Where this showed up on the calls

 

Chad made two points we can act on today:

 

1. The schema groundwork is complete on our side. That unlocks AI-facing discovery.
   
   

2. The target surfaces are ChatGPT, Claude, and Perplexity. So keep publishing answers, not fluff.
   
   

Examples of posts that fit AI SEO (you can publish these now)

 

• Local: “Best free kid events in [City] this weekend” with three picks and times.
  
  

• Food: “Where to get late-night tacos in [City] under $10” with a short list and hours.
  
  

• Cause: “How to volunteer two hours this week in [City]” with one clear signup link.

Each example starts with a direct answer, then gives specifics. That’s the shape assistants can quote and link.

 

Light checklist before you hit Publish

 

This is not technical. It is common sense that plays well with AI.

 

• Title sounds like a real question or a clean promise.
  
  

• First lines answer the question.
  
  

• Short paragraphs and plain words.
  
  

• One specific, checkable detail (time, price range, neighborhood).
  
  

• Internal links to your related posts so the cluster is clear.
  
  

When in doubt, favor clarity over cleverness. That helps readers and machines.

 

Two short quotes to anchor this work:

 

“It’s not SEO, it’s AI SEO… it’s giving answers, not results.”

“Your articles are gonna be able to be found in… ChatGPT, Claude, Perplexity.”

 

Summary

The door is open. The schema side is handled, and assistants care about clear answers. Publish short, useful posts in clusters. Keep your titles honest and your first lines direct. That puts your work in the best position to be cited inside AI answers and brings new readers to your newsletter.