What is the "Call & Charge" feature?
It is the ability to view a customer's purchase history and charge their card on file for a new product instantly, with their verbal permission, while you are speaking to them.
For years, internet marketers have been obsessed with the "Frictionless Funnel", trying to automate everything so they never have to speak to a human. But after analyzing the operations of an 8-figure brand serving 4 million customers, Chad realized that the highest conversion rates don't come from a funnel; they come from the phone.
The team is currently rolling out a massive update to Mintbird and Member that shifts the power back to the sales agent. This is not just a tech update; it is a fundamental shift in how we close high-ticket deals.
The "Digital" Trigger
Here is the workflow that is changing the game:
1. The Low-Ticket Entry: A customer buys a small digital product (a "digital") for $27 or $47. This puts their credit card token on file securely within Mintbird.
2. The Instant Follow-Up: A dashboard alerts your sales team (or you) immediately. You pick up the phone and call them—not to pitch, but to welcome them. "Hey, I saw you just grabbed the guide. I wanted to make sure you got the access link."
3. The "Call & Charge" Upgrade: During the conversation, you identify a need for a higher-level service, coaching program, or event ticket. Instead of saying, "I'll email you a link, please click it and buy," you say:
"Since you're already in the system, would you like me to just add that to your account using the card on file?".
Why This Works
When you send a link, you introduce friction. The customer has to hang up, open their email, click the link, find their wallet, type in their numbers, and rethink their decision. You lose momentum.
With the Call & Charge functionality, the friction is zero. You are striking while the iron is hottest—right after they have already trusted you with their first purchase. The screen in Mintbird will show you their "Lifetime Value" and exactly what they bought, allowing you to make a tailored offer and close the loop in seconds.
This functionality is being built right now for the Entourage Mastermind and Mintbird users. Get ready to stop sending links and start running cards.
The Strategy: If you sell a $20 product, call the customer within 10 minutes. The sale isn't the finish line; it's the starting gun.
