How can you lower your cost per subscriber while tripling your list size?
You use a Co-Registration (Co-Reg) widget to turn one signup into four simultaneous subscriptions.
Most newsletter creators pay full price for every single lead. The "Titanium Strategy" is to launch one main local newsletter alongside at least two "supporting publications" (e.g., "Save the Doggy," "Vegas Food," or "Summerlin Salons") .
When a user signs up for your main newsletter, the Co-Reg Widget immediately opens and recommends they also join your supporting publications.
If you paid 60 cents for that click, but they sign up for four lists, your effective cost per subscriber drops to 15 cents .
What is the difference between a Newsletter and a Publication?
A Publication is the brand/container that holds your content, while a Newsletter is the actual email you send.
This distinction is critical because you can launch multiple Publications (like "Vegas Fork" or "Save the Doggy") without necessarily sending a weekly Newsletter for them immediately .
You can use these supporting publications solely to capture leads and build data. You don't need to commit to writing weekly emails for them until you have a critical mass of subscribers, such as a few hundred people .
How do you identify high-ticket business owners automatically?
You deploy a "Micro-Survey" immediately after the Co-Reg step to segment your audience.
Once the user has subscribed to your publications, a simple survey question should pop up: "Are you a resident or a business owner?" .
This single click is the most valuable part of the funnel.
- If they are a Resident: They go into your standard local content bucket.
- If they are a Business Owner: The system fires a "Business Owner" tag. This triggers a separate automation sequence inviting them to a discovery call for advertising or marketing services .
What is the "Dream Scenario" for this funnel?
The dream scenario is acquiring a high-ticket client for free while building a media asset.
By the time the user finishes this process, they see you as a sophisticated media company, not just a newsletter writer.
They see that you own "West Valley Shoutouts," "Vegas Fork," and "Save the Doggy."
This establishes immense authority. When they answer "Yes" to being a business owner, they are already primed to buy because they perceive you as a "Big Player" in the local market .
