What was the "Lazy Test"?
Chad sent one single email to a "dead" list and got a 10% conversion rate on a $297 product.
This list hadn't been emailed in years. Most marketers would say it was worthless.
But Chad ran a test. He cleaned the list first (using a service called Email List Verify) and then sent a simple re-engagement email.
The result?
Out of 19 people who clicked the link, 2 of them bought a $297 product . That is free money from a list that was gathering dust.
How does the strategy work?
It uses a specific "Timer Offer" workflow that creates a personal deadline for every single subscriber.
Here is the secret: The deadline isn't the same for everyone.
When a subscriber clicks a link (showing interest), Global Control fires a tag. That tag instantly assigns a 7-day timer to that specific person.
If Jim clicks today, his 7-day clock starts now. If Bob clicks next week, his clock starts then .
Why is this so effective?
The countdown inside the email matches the countdown on the sales page perfectly.
Usually, tech headaches make this hard. You send an email saying "24 hours left," but the user clicks it two days later and the page still works. That kills trust.
With this setup in Mintbird and Global Control, the email dynamically updates.
When they open email #3, it says "5 days left." When they open email #7, it says "Hours left." It is consistent, real urgency .
What is the "Red Light, Green Light" Philosophy?
You are forcing the subscriber to make a choice: Get active (Green) or get out.
Chad’s goal isn't just to have a big list; it's to have an active list.
This campaign forces the issue. If they click and buy, they are "Green" (active). If they unsubscribe, that's fine too. It saves you money on hosting. But you stop letting them sit there doing nothing .
