How do you turn a single lead list into two separate paydays?
The "Double Tap" strategy allows you to monetize local business leads first through cold email commissions and then as long-term subscribers for your community newsletter.
This method effectively ends the "one-and-done" nature of traditional lead generation by recycling high-value data into a permanent media asset.
What is the first step in the Double Tap process?
The process starts by acquiring a targeted list of 7,500 local business leads through Brian Anderson’s "Micro Reach Mastery" bundle. (see webinar replay)
These leads are loaded into a specialized cold email system so that Brian’s team can begin outreach on your behalf immediately.
Instead of you having to learn the technical nuances of cold email delivery, the team handles the heavy lifting resulting in commissions of $300 to $500 for every lead they close.
How do you transition these leads into your local newsletter?
After the leads have run through the initial cold email sequences, you import those same contacts into Global Control (GC) to subscribe them to your Letterman publication.
This transition works best if your leads are from the same geographic area as your newsletter, giving you the ability to offer them relevant community news.
By moving the data into your own ecosystem, you take full ownership of the relationship meaning you can market to them for years without paying for the lead a second time.
What are the long-term benefits of the Double Tap?
Building this dual-revenue model creates a "cash cow" that funds your business today while building a multi-million dollar exit asset for tomorrow.
Instead of just relying on one-time affiliate checks, you are now building a publication where local businesses can pay for ads and $85,000 sponsorship packages.
This approach ensures that every business owner in your town eventually knows your name, resulting in massive local authority and future buyout opportunities from major media groups.
