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The "Sell Before You Build" Strategy (Drip Feed Update)

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The "Sell Before You Build" Strategy (Drip Feed Update)

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How to Launch a Course With Only One Chapter Using "Drip Feed"

The "Sell Before You Build" Blueprint: How the new Drip Feed feature allows you to monetize your curriculum while you create it.

Why waiting to finish your course is costing you money


The biggest mistake course creators make is trying to build 100% of the content before making a sale.

This approach creates a "time gap" where you are doing months of work with zero revenue and zero feedback. By the time you launch, you might discover that the market wants something slightly different.

The new Drip Feed feature in Course Sprout solves this problem entirely. It allows you to adopt the "Minimum Viable Process" (MVP) by launching with just a single chapter finished .


How does the Drip Feed feature work?


It automates the delivery of content based on the student's enrollment date.

Inside your Course Sprout account, you can now toggle a "Drip Feed" switch for any course. You simply set the delay for each chapter.

For example:

  • Chapter 1: Set to "0 Days" (Available Immediately).
  • Chapter 2: Set to "7 Days" (Unlocks one week later).
  • Chapter 3: Set to "14 Days" (Unlocks two weeks later).


This ensures that no matter when a student buys, they are guided through the content at the pace you defined.

 


What is the "Just-in-Time" creation strategy?


You only need to stay one week ahead of your students.

With Drip Feed enabled, you can launch your course as soon as Chapter 1 is complete. While your new students are consuming the first week of content, you are filming and uploading Chapter 2 .

This dramatically reduces the pressure on you. You aren't building a mountain; you are just laying the track one week at a time.


How does this improve the quality of your course?


It creates a feedback loop that makes your content better.

Because you are building the course live, you can adjust the curriculum based on real feedback from your paying students.

Use the Goal Blocks at the end of Chapter 1 to ask students:

  • "What was your biggest 'Aha' moment?"
  • "What questions do you still have?


You can then answer those specific questions in the video for Chapter 2. This makes your course feel custom-tailored to their needs, increasing satisfaction and reducing refund rates.


How do you set this up technically?


The setup takes less than 30 seconds.

Go to your Course Sprout dashboard, open your course, and look for the new "Drip Feed" icon on the right-hand side. Flip the switch to "On," assign your day delays to each chapter, and you are ready to sell .

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Pro user tips, tricks, news and coverage of the most intuitive and powerful marketing software suite in the world: Titanium Software Suite by Chad Nicely.

© 2025 Titanium Times.