Why do your email accounts get shut down when you upload a big list of leads?
Email servers often shut you down because sending to a large number of inactive or "bad" addresses all at once triggers major red flags for spam filters.
Chad learned this lesson the hard way while trying to revive a million-record list for his buddy Nikky, where the old way of using automated workflows caused a massive bottleneck.
Instead of forcing every old lead into a sequence at the same time, you need a strategy that keeps the email providers happy while you hunt for new openers.
Focusing your energy on a mix of active and inactive leads is the secret to protecting your reputation while you grow your reach.
How does the "Bucket System" protect your sender reputation?
Global Control automatically sorts your contacts into Green (active), Red (inactive), and Gray (new) buckets so you always know exactly who is engaging with your content.
This automated filtering system means you no longer have to manually tag people every time they click a link or open an email.
Every time you send a broadcast, your "Green" subscribers carry all the weight, showing providers like Google that people actually want to see your mail.
Instead of getting penalized for having a few dead leads, you are using your most active fans to "vouch" for the quality of your messages.
What is the math behind the 10-15% rule for broadcasts?
To wake up old leads safely, you should mail your entire active list plus a small batch of inactive leads that equals roughly 10 to 15 percent of your active count.
If you have 10,000 active "Green" people, you would add about 1,500 people from your "Red" or "Gray" buckets to that send.
This ratio ensures that your overall engagement rates stay high, which results in your email server staying in the "safe zone" with providers.
As those old leads start clicking and opening again, Global Control moves them back into the Green bucket for your next send.
How fast can a subscriber move from "Dead" back to "Active"?
The moment a lead clicks a link in your newsletter, a delivery from Mintbird, or a welcome from Course Sprout, they are instantly moved to the Green bucket.
This creates a constant cycle of re-engagement that naturally grows your "active" list without any extra work on your part.
Instead of paying for inactive contacts who never see your mail, you are essentially building a machine that only focuses on your true fans.
By following this simple rule every time you hit send, you can safely work through a massive list and find the hidden sales waiting in your data.
