Global Control: one purchase, everything fires

Most chaos comes from hand-holding buyers after checkout.

 

You paste links. You remember who gets what. You forget something.

 

The inbox fills with “where’s my access?”

 

This week on the Titanium Tech call, Chad showed the opposite. One purchase. One tag. Everything fires by itself. Access granted. Programs unlocked. Onboarding emails sent. That is the promise of Global Control when you set your rails.

 

Here is the picture. A person buys your Mastermind or a small product. Checkout lands. GC adds a product tag. That single tag flips on the right workflows. Course Sprout access turns on. The member lands inside the community. The welcome email goes out with the next steps. You are not hunting for links. The system is doing the boring parts while you focus on the next send.

 

“The minute you purchased… member would’ve fired off… you would’ve been upgraded to Course Sprout… and put into this workflow.”

 

You do not need a giant build to get there. You need clear tags. Two at capture. One at purchase. And a simple habit: write once, route many.

 

Start at the beginning. Every opt-in gets two tags on submit: a source tag that says where they came from, and an interest tag that says what they care about.

 

Source might be source:lead_ad:city or source:pagesprout:snippet.

 

Interest might be interest:food or interest:smallbiz.

 

These two tags are your rails. They decide which welcome flow runs and which broadcast versions they should see later.

 

When you later write one email, you can flip switches and send a tailored version to each group without rewriting the whole thing.

 

Chad gave that pattern on the Tech call as a way to multiply sends without multiplying work.

 

We can write one email and have five separate emails go out to five separate tags.”

 

Now the purchase side. Pick one product you sell a lot. Create one product tag for it, like product:pod:starter or product:bundle:casper-17.

 

In GC, connect that tag to three things:

 

1. Access: add to the right Course Sprout program or community.
   
   

2. Email: start a short onboarding sequence. Day 0 welcome. Day 1 “how to use it.” Day 3 “quick win.”
   
   

3. Support: drop a help contact or DM path so new buyers are never stuck.
   
   

Test it once with a $1 sandbox product. Buy it. Watch the tag fire. Check that access flipped and the welcome arrived. When that loop works, you have a rail you can trust.

 

A few real examples that fit this week’s strategies:

 

• When someone grabs your $17 local bundle on the thank-you page, apply product:bundle:casper-17. That tag can also add interest:deals so future sends emphasize savings.
  
  

• When a reader buys the Put a Button on It mini course, apply product:mini:button. Start a 3-email sequence that ends with a nudge to publish their first page in 48 hours.
  
  

• When a member joins your Mastermind, apply product:mm:active. GC grants Course Sprout access and posts their welcome in the community. Same moment. No manual work. “You would’ve been upgraded to Course Sprout… and put into this workflow.”
  
  

Routing your broadcasts gets easier too. Say you wrote one story about the Groupon click test.

 

You want a slightly different intro for Food vs Family vs Cause. You do not rewrite it three times. You keep one body and swap the open. GC uses tags to decide who sees which version. That’s how you start to feel like a real publisher with scannable workflows, not a solo sender juggling drafts.

 

Keep your tag names short and boring. Lowercase. Colons. No spaces. Write them down once so the team uses the same labels. The power is not in a fancy taxonomy. It is in consistency. Consistency turns messy spreadsheets into clean segments you can trust.

 

Two tiny pitfalls to avoid:

 

• Forgotten removes. When a trial ends, remove the trial tag and add the right next tag. Make a cleanup workflow so this is automatic.
  
  

• Tag spam. Do not add a new tag for every idea. If a new tag does not drive a send or a workflow, skip it.
  
  

If you want to feel the impact this week, do one small pass:

 

• Add source and interest tags to your main opt-in. Test with your own email.
  
  

• Pick one product and wire the product tag to access and a 3-day email sequence.

• Write one short broadcast and send three intros to three interest tags with the same body.
  
  

You will see the noise drop. New buyers get what they bought the moment they buy it. New readers land in the right welcome. Broadcasts go farther with less work. And you sleep better because the system is catching what you used to forget.

 

Two short quotes to anchor the standard:

 

“The minute you purchased… member would’ve fired off… upgraded to Course Sprout… and put into this workflow.”

“We can write one email and have five separate emails go out to five separate tags.”

 

Summary

Tags are rails. Set them once. Let GC move people where they need to go. One purchase flips on access, email, and support without you. One email splits into the right segments without rewrites. That is how a small team feels big and stays human.