Are you ready to become a local media mogul?
The Hearst Ecosystem is the ultimate strategy for owning all the attention in your city so that you can build a massive, multi-million dollar business asset.
The result?
Instead of just running a single newsletter, you are now building a powerhouse media company.
What is the three-publication "Trifecta"?
The strategy involves launching three distinct local publications: a Community Newsletter, a Cause-based publication, and a Hobby or "Hunger" brand.
Chad recommends focusing on these three specific pillars:
- The Community Brand: This is your core local news and events hub, like "West Valley Shoutouts."
- The Cause Brand: Focus on something people love, such as "Save the Doggy," to build immediate community trust.
- The Hunger Brand: A food and restaurant publication like "Vegas Fork" because everyone loves to eat.
How do these newsletters work together?
You use a "Co-Registration" (Co-Reg) system so that every time a new subscriber joins one list, they are invited to join the other two automatically.
The benefit?
If you pay 60 cents for one subscriber on your main list, and they join your food and dog newsletters too, your actual cost drops to just 20 cents per lead.
Do you have to write content for all three?
No, you simply feature one "sponsored" article from your hobby or cause brands inside your main community newsletter each week.
The result?
You look like a massive media corporation to local business owners, even though you are only doing a few minutes of extra work per day.
Why is this strategy the "Path to Millions"?
Building multiple publications under one "Hearst Ecosystem" makes your business much more attractive to investors who want to buy out local media companies.
The Team is focused on ensuring every member uses this ecosystem to attract the 20% of subscribers who are high-value business owners.
This is how you stop being a "marketer" and start being a publisher.
