Why should you stop guessing which words will help your local stories show up on Google?
Writing with "intention" means you stop writing articles based on hunches and start using real data to see exactly what your neighbors are typing into their search bars.
Chad and the Team are adding a smart connection (API), think of it like a "digital bridge", that talks to Google's own data centers to tell you which topics are hot in your town.
Instead of just writing a story and hoping someone sees it, you will now have the ability to pick the exact words that people are already hunting for, resulting in your news stories potentially landing right at the top of the search results.
How does this "digital bridge" work inside your Letterman account?
This new tool, which uses something techy called an "API," basically acts like a secret phone line that calls up Google to ask for a report on what people want to read.
For example, if you want to write about a new Mexican restaurant opening up, you don't just guess the title.
The system looks at your idea and might tell you that while 500 people are searching for the restaurant's name, over 10,000 people are searching for "new restaurant in [Your Town]," giving you the ability to use the more popular phrase so ten times more people find you.
What is the big benefit of seeing "search volume" before you hit the publish button?
Seeing the search volume, which is just a fancy way of saying "how many people typed this word today," allows you to spend your time on the stories that will bring you the most new subscribers.
The Team teamed up with Joshua Zamora to build this feature so that every single article you write is backed by a professional strategy, even if you aren't a computer whiz.
By using these proven words, you are essentially skipping the line and forcing Google to pay attention to your newsletter right now, resulting in a steady stream of new neighbors joining your list every single day.
Can you see your actual ranking "report card" without leaving your dashboard?
Yes, the Team is finishing a new update that pulls your live ranking data, your spot on the Google results page, directly into your Letterman screen.
This update matters because it gives you instant proof of what's working, meaning you don't have to pay for expensive third-party tracking tools to see how you're doing.
Knowing exactly where you stand on the first page of Google gives you the power to show local business owners that you own the traffic in town, which allows you to charge much more for your sponsor spots.
How does "Intentional SEO" help you beat the big media giants in your town?
By focusing on the specific local words that big newspapers often ignore, you become a "thorn in the side" of those 800-pound gorillas until they eventually have to deal with you.
Traditional media outlets usually just write for print and don't pay attention to digital search habits, giving you the ability to "gobble up" all the local search traffic they are leaving on the table.
Becoming that local authority through these ranked articles is the fastest path to building a "value fortress," resulting in a much higher payday when it's time for a multi-million dollar exit.
