| What co-registration is |
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| Right after someone joins your newsletter, the confirmation screen can show simple cards for other publications. One tap adds them. No forms. No extra typing. That is co-registration. It is consent-first and fast. |
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| How it’s different from auto-subscribe |
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| Auto-subscribe happens later when a reader clicks into an article from another one of your publications. Co-reg happens at signup. They see the choices and say “yes” on the spot. |
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| Why we care |
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| This lines up with the trilogy model. Community, Food, and Cause. One person can join two or even all three with almost no friction. That gives you more reach for sponsors and more value for readers. It also lowers your cost to grow each list because one ad can feed several lists at once. |
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| What’s coming |
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| Letterman will add a co-reg widget on the signup confirmation screen. You pick which publications to show. You can also invite partner publications in your area. A public directory is returning so publishers can find each other, request a swap, and accept or decline. |
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| Set it up in a simple way |
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| • Pick two house promos first. Your main list should invite Food and Cause. |
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| • Write short labels. Think “Get the best eats each week” and “Help local rescues.” |
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| • Create tiny welcome stubs for each list. Keep it friendly and short. |
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| • Add a tag to each co-reg option so you can measure who tapped what. |
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| • Start with a small audience and watch the acceptance rate before you scale. |
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| Partner swaps and paid placements |
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| You can offer your second slot to a partner. Use the directory to find matches. Start with simple terms. For example: |
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| • Swap: I show your card for 1,000 signups. You show mine for 1,000 signups. |
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| • Paid: Place a partner for a fixed fee per day or per 1,000 views. |
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| Track taps, welcomes sent, and 7-day opens. Share those numbers. Keep it clean and fair so both sides want to do it again. |
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| Button copy that works |
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| • “Add food picks” |
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| • “Get the pet rescue roundup” |
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| • “Add community deals” |
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| What to measure |
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| • Co-reg acceptance rate by card. |
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| • Welcome open rate for co-reg joins vs normal joins. |
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| • Unsubscribes in the first week. |
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| • First click on a sponsor link inside each new list. |
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| Good guardrails |
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| • Show one to three choices. Too many lowers taps. |
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| • Rotate the order to avoid fatigue. |
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| • Send a real welcome right away. |
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| • Respect consent. If they do not tap, do not add them. |
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| • Use clear logos or icons. Avoid busy art. |
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| • If acceptance drops, change the promise, not the design first. |
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| Simple blueprint for the trilogy |
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| Community confirms. Page shows cards for Food and Cause. They tap Food. A short welcome arrives with two picks and a sponsor. They later see a Cause story shared in Community and tap that too. One subscriber. Three lists. Lower ad cost. More ways to sell. |
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| Rollout note |
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| This is coming soon. When the feature is live we will share the exact toggles and screens. For now, draft your button copy and welcomes so you can switch it on fast. |
