| What this is (coming soon) |
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| Letterman is adding a short “micro survey” right after someone joins your list. It’s up to three quick questions. The goal is simple: learn who just joined, tag them, and send them to the right place without extra work. |
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| Why this matters |
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| Most lists mix two groups: everyday residents and business owners. They need different follow-ups. Residents love deals, events, and family stuff. Owners want customers and help with marketing. When you sort them on day one, your emails feel right. Opens go up. Clicks go up. Sponsors show up faster. |
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| How it works |
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| 1) A new subscriber submits your join form. |
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| 2) They see one to three short questions. Tap to answer. |
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| 3) Letterman applies the tags you choose. |
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| 4) Based on the answers, the person lands on the page you set: |
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| • Residents → an affiliate page (for example, a family pass or local deal). |
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| • Business owners → your deeper owner intake survey in Quizforma (Mastermind), or a simple “work with us” page. |
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| What to ask (keep it simple) |
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| Pick one primary question and up to two helpers. |
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| • “Are you a local business owner?” (Yes/No) |
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| • “What do you want more of?” (Food, Family, Events, Deals) |
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| • “How soon are you looking to promote your business?” (Now, 30 days, Just curious) |
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| Good routing examples |
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• If “Business Owner = Yes” → tag: Owner Prospect and send to your Quizforma intake (longer survey). |
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• If “Business Owner = No” → tag: Resident and send to a clean affiliate page. |
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• If “Food” picked → tag: Interest: Food and show a “Best Bites” article with a clear opt-in bonus. |
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• If “Now” picked → tag: Hot Owner and send to a short “Book a 10-minute chat” page. |
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| How to set up (10 minutes) |
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| 1) Write your three questions on paper. Keep answers short. |
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| 2) Decide tags for each answer inside Global Control (GC). |
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| 3) Pick your two landing pages: an affiliate offer for residents, and a deeper owner survey or booking page for owners. |
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| 4) In Letterman (when released), create the micro survey, map answers to tags, and set the redirects. |
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| 5) Test it once on desktop and once on your phone. |
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| Follow-ups that print money |
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| For residents: send a welcome email with 3 quick links (today’s story, weekend picks, a deal). Add a simple two-email sequence around the affiliate offer. |
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| For owners: send a short welcome plus a “How we help local businesses” link. If they filled out the Quizforma survey, start a GC workflow that books a call and shows a sponsor sample report. |
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| What to avoid |
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| • Don’t ask five or ten questions. Three is the cap. |
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| • Don’t send everyone to the same page. Use routing. |
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| • Don’t use jargon in questions. Write like you talk. |
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| A tiny script for your welcome email |
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| “Thanks for joining us, [First Name]. Quick heads up—if you’re a local business owner, hit ‘I’m an owner’ when you see it after subscribing. We’ll send you the exact steps to get customers from our newsletter.” |
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| A working example |
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A family signs up. They tap “Not an owner” and “Family.” Letterman tags them as Resident and Interest: Family. They land on your affiliate page for kid activities. You earn the referral, and your next email shows a family calendar. |
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A café owner signs up. They tap “Yes, I’m an owner” and “Now.” Letterman tags Owner Prospect and Hot Owner. They land on your owner intake survey. Your GC workflow books a 10-minute call and sends a sample sponsor report. |
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| Bottom line |
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| Ask three smart questions. Tag the answers. Send people where they belong. This takes seconds for the reader and saves hours for you. Better targeting, better offers, better money. |
