Make Your Letterman.ai Welcome Email Do Real Work

A great welcome email sets the tone. It says “you’re in the right place,” and it gives a reliable next step.

 

Start by putting your publication logo right at the top—centered, clean, and not oversized. It’s a tiny move that pays off days later when someone opens the email and thinks, “What’s this?” Your brand at the top answers the question in one glance.

 

“Do you have your branding inside the email?… put your logo at the top.” 

 

Next, give them a path back to something alive. Every publication has a stable link to its latest issue: /current.

 

Use that link in the welcome so you never have to update it. It always points to whatever you shipped most recently.

 

“yourdomain.com/current… you always see your latest newsletter… you never have to update that link.” 

A simple build that looks pro

 

Open your welcome template and resize your logo, then pull it to the top and center it. You do this once, and from then on every new subscriber sees a tidy, branded message.

“Take your logo and resize it… get it all the way to the top and then center it.” If you like, pair the welcome with a short 2–3 day on-ramp email series:(“Day 1: welcome,” “Day 2: join the page,” “Day 3: community invite”).

 

You can run this from a workflow or keep it simple with just the welcome.

 

Don’t forget replies and the From line

 

Set your “From Name” to your publication (not a personal name), and make sure replies go to an address on your domain (e.g., news@yourdomain.com). It keeps the brand consistent and helps with deliverability expectations for readers who write back.