Why did the Team stop focusing on "Marketing" to become "Publishers"?
The Team shifted to the Media Company Model because being a publisher creates a safe asset in your local community that no government agency or algorithm shift can take away.
Instead of wearing the "marketer" hat, which often carries negative connotations, you are now an authority figure owning a media property similar to a local newspaper.
This transition means you are no longer just "selling" products to people, but instead you are building a "stadium" of subscribers that local businesses are desperate to reach.
By acting as a publisher, you gain a symbiotic relationship where business owners provide content for your newsletter in exchange for exposure.
The result is that these business owners eventually become high-paying agency clients because they already see you as the king of your town.
How does the "Publisher Mindset" change your daily monetization?
The Publisher Mindset focuses on building a massive list of subscribers first so that high-ticket sponsors eventually come knocking on your door.
Chad highlighted that once you reach 20,000 subscribers, you enter an "acquisition zone" where local businesses and chambers are looking to gobble you up.
Instead of hunting for one-off $300 ad sales, you create irresistible packages that include newsletter features, social media exposure, and even managed lead ads for the client.
The secret to high-ticket sales in this model is the "Want My Help?" pitch, which is a simple three-word question that positions you as a saint helping businesses get the customers they need.
This approach allows you to demand $5,000 a month from a single sponsor once you have the local attention and engagement they are starving for.
What was the significance of retiring the Monday Round Table?
Chad retired the 7-year tradition of the Monday Round Table to focus 100% of his strategic energy on the "hot and heavy" development of local newsletters.
This pivot ensures that members are not distracted by fading marketing trends and can focus on building an asset they truly own and control.
The Team replaced general marketing training with the "Local Newsletter Hour," which focuses on tactical wins like 14-cent lead acquisition and viral community content.
Instead of just sending emails, you are now building a multimillion-dollar stadium that provides a clear path to a massive exit strategy.
By making this transition, Chad is guaranteeing that members have the specialized tools needed to replace their local newspaper and dominate their local markets.
