Local Newsletter Hustle (DFY): What You Get at $594

Who this is for. You want a real local newsletter. You don’t want to spend weeks wrestling with domains, pages, emails, and ads. The DFY gets the basics in place, shows you how things work, and hands you a simple weekly plan. You show up for your town. Chad's team sets the table.

 

What is set up for you

Letterman site with Pro license included. You get the Pro version so your layout is ready for sponsors (top banner, side banner, bottom sponsor). They also create one example sponsored article so you can see how a sponsor feature looks and where it lives in your issue.

 

Registration and email connection (Global Control). They build your signup (registration) page and connect it to GC so new readers land on the right list. Your welcome email and basic tags are ready, and your sales messages stop when the purchase goal fires.

 

Directory pages (auto-updated). Your site includes a clean, auto-generated “Directory” that acts as your archive for past newsletters and past articles. You don’t have to manage it. As you publish, it fills in: readers and search can browse without getting lost.

 

Recent Newsletters + Articles sections. Home blocks for what’s new and where to go next. This is simple for readers and helpful for search.

 

Social + ads (Phase 2 is included in DFY). They set up your Facebook page and group and create your initial ad campaign. You get a small set of ads with different images/text so you can test early and see what pulls. After handoff, you’ll have clear links to check stats and a short video on what to adjust.

 

Tools to capture more signups. You get Member Grabber (Chrome plug-in) to pull member info from your Facebook group so you can invite them to the newsletter. You get Lead Snagger to send Facebook Lead Ad sign up entries straight into GC, no manual steps.

 

Handoff checklist page. When they’re done, you get a private page that lists everything they set up, with direct links (site, group, ads, Business Manager) and short explainer videos. It’s your map.

 

30 days of mastermind access. Ask questions, compare notes, and see what’s working for others. Use this time to lock in your weekly rhythm.

 

What you do each week (after handoff)

• Pick one anchor story. Keep it local, helpful, and short. Use a clear photo.
• Publish and place. Post it to the publication where it belongs. 
• Send your issue. Simple subject line. Short preheader. One main promise.
• Post to Facebook. Put the article on your page and share it to your group.
• Check your ads. Look at reach and signups. Swap in a fresh photo if costs rise.

 

What this looks like on your site (day one)

• Clean home with preset URLs: people and search can find /latest, /archives, /articles, /register, /signup.
  
  
• Articles with schema + sitemap: headings are handled for you; your writing stays simple and readable.
  
  
• Pro layout ready for sponsors: top banner, side banner, and a clean sponsor feature at the bottom.
  
  
• Directory that fills itself: past newsletters and past articles update as you publish.
  
  
• Signup connected to GC: welcome is ready; purchase goals stop sales emails at the right time.

 

Why DFY is worth it (in plain terms)

You skip slow starts. The tech is ready. The path is clear. You can spend your time meeting owners, taking a few photos, and writing small stories your town will care about.

 

Your cost to get a subscriber goes down. The site is easy to find. The ads are running. Your best story can live in more than one publication when it fits. One piece of work now pulls in more readers.

 

You get a model you can repeat. Same steps each week: one anchor story, one issue, one set of posts. The more you repeat, the better it gets.

 

What they can (and can’t) say about ad results

They’ve seen under $0.50 per subscriber when a campaign is dialed in. That’s an example, not a promise. Your costs depend on your market, your images, your copy, and your pace. The DFY gives you a clean start so you can test and learn fast without wasting weeks on setup.

 

FAQ

 

What’s the price? The DFY is $594 (Phase 1 + Phase 2).

Is the Pro license included? Yes. That’s how you get sponsor placements and the “Latest News” layout.

Do I get an example sponsor piece? Yes. They build one example sponsored article so you can see the format and use it as a guide.

 

Do they handle my ads? They set up your first campaign and show you how to watch it. You’ll have a quick video and notes on when to swap creative.

 

What about my archives? Your Directory updates on its own as you publish newsletters and articles.

 

Do I get help after setup? Yes. You have 30 days in the mastermind to get your rhythm down.

 

How to move forward

 

First: Get the Local Newsletter Hustle here

 

Look at your calendar. Pick your first anchor story. If this DFY helps you start clean and move faster, lock it in and use the next month to build your routine.

 

Next: Find out more about DFY here

 

Bottom line: They set the foundation so you can do the part only you can do—show up for your town and tell small, helpful stories every week. That’s how a local newsletter grows into a real local brand.

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