| Why build an owner community |
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| Many subscribers are business owners. They want local reach, real results, and clear steps. When we give them one place to learn and be heard, trust grows fast. Trust turns into paid features, trial ads, and long-term sponsors. |
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| What we are building |
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| • Private Facebook group for local owners. Short rules. Helpful posts. Light moderation. |
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| • Owner-only Letterman publication (example: [YourTown] Business Collective). One short email per week with a win, a tactic, and an invite. |
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| How people enter |
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| Use the micro-quiz at signup to ask, “Are you a business owner?” If yes: add the Owner tag, show the owner newsletter opt-in, and send a short welcome. If no: keep them on the main list and send a resident-friendly welcome. You can also add owners from Member Grabber, Lead Snagger, or a Quizforma survey if you have it. |
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| The weekly cadence |
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| • Monday – Win: one short case. What was offered, how it ran, what moved. |
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| • Wednesday – Tactic: ad idea, subject line, or copy block owners can paste. |
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| • Friday – Spotlight + Ask: a simple feature with a no-pressure next step. |
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| What we send |
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| • A starter feature template in Letterman. One photo, two short paragraphs, one button. |
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| • Creative packs owners can reuse. 3 images and 2 lines of copy. |
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| • Office hours or a live Q&A once a month. Record and share the replay. |
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| Tags that keep you organized |
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| • Owner |
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| • Sponsor Prospect |
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| • Ready for Customers |
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| • Clicked: Spotlight |
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| • Booked Call |
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| Tripwires that fit owners |
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| • Founding advertiser: 4 issues for a tiny fee. |
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| • Bundle: newsletter feature plus one Facebook page share. |
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| • Performance trial: free feature with a click goal. |
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| How to invite owners to join |
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Walk-in script
“Hi, I publish [YourTown] Shoutouts. We run local and we feature owners. We also have a small private owner group where we share what’s working. Want an invite?” |
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Messenger script
“Hey [Name]! We run a weekly local email. I think your shop would do great with it. We keep a simple owner group with quick tips and real examples. Can I send the link?” |
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Email script
Subject: Local owner group invite
“Hi [Name], I run [YourTown] Shoutouts. We feature local offers and wins. We also send one owner email a week with ready-to-use ideas. Would you like an invite link?” |
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| What to measure |
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| • Owner tag count, group joins, and owner-newsletter subscribers. |
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| • Weekly active owners in the group. |
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| • Clicks on Spotlight buttons. |
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| • Booked calls and paid sponsors per month. |
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| Guardrails |
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| • Keep rules simple. No spam. Help first. |
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| • Offers on one day a week. |
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| • Share results often. Celebrate wins. |
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| • If a post does not help owners, it does not ship. |
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| Quick checklist |
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| • Create the owner Letterman publication and the private group. |
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| • Turn on the micro-quiz question and add the Owner tag. |
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| • Write a 3-email owner welcome. |
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| • Load one feature template and one creative pack. |
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| • Invite the first 25 owners. |
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| • Ship the first three weekly emails. |
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| • Start the first tripwire calls. |
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