What is the "Magic Engine" behind our new local ranking strategy?
The strategy is powered by DFY Suite 7.0, an automated social syndication platform created by Joshua Zamora that builds high-authority "votes" for your content.
Chad has officially endorsed this platform because it removes the technical "grunt work" of SEO, allowing you to rank your articles with just a few clicks.
The special bundle Chad secured includes the core ranking engine plus powerful extra tools like SerpSling for competition analysis and automated keyword research.
Instead of paying for multiple expensive subscriptions, you now have a single "agency-in-a-box" that does the heavy lifting for you.
If you haven't secured your access yet, you can grab the bundle at the special community price before the next hike.
👉 Secure your DFY Suite Bundle here
How do you take down the 800-pound gorilla in your town?
You use the SerpSling tool within the bundle to perform a "deep dive" into their keyword rankings so you can find the exact gaps they aren't covering.
Chad showed us that even a massive site like Summerlin.com has weaknesses if you know where to look.
By plugging a competitor's URL into the software, you can see every single keyword they rank for, along with the search volume and difficulty.
The Team discovered that these "big dogs" often only dominate about 90 to 100 main keywords, leaving thousands of smaller opportunities wide open for you.
Instead of fighting a losing battle for the most expensive city terms, you now have a roadmap to win small battles that build your domain's authority over time.
What is the first step in a "Deep Dive" analysis?
The first step is identifying the exact URLs and keywords that are currently driving traffic to your competitor's site.
Chad demonstrated this by running a search on the "big dog" in his area, Summerlin.com.
The software returned exactly 90 keywords, which sounds like a lot until you realized that most of them were high-competition terms.
Instead of being intimidated by those top spots, you now look for the keywords where they are ranked 20th or 30th.
These are the gaps where you can step in with a better, more focused article so that you leapfrog them in the search results.
How do you find their hidden "Link Juice" sources?
You use the Backlink Analysis tool to see exactly which local websites are giving your competitor their ranking power.
During the live demo, Chad found that the Review Journal was a major source of backlinks for his competitor.
This discovery changed the entire strategy from "how do I beat them?" to "how do I play nice with their sources?".
The result is a list of potential local partners you can tag in your social media posts or offer photo credits to.
By playing nice with these high-authority sources, you increase the chances of them linking back to your newsletter so that your authority grows alongside theirs.
Why should you focus on "Low-Hanging Fruit" first?
Focusing on easy-to-rank keywords builds your domain authority quickly without requiring a massive advertising budget.
Chad emphasized that you shouldn't try to tackle the "800-pound gorilla" terms like the main city name right away.
Instead, you find terms like "local restaurants" or "weather forecast" that have high search volume but very low difficulty.
Every time you rank for one of these smaller terms, Google views your entire domain as more trustworthy.
The result is a "snowball effect" where your domain authority grows until you are finally ready to take out the big dog for the main city keywords.
