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Simple Weekly Cadence for New Offers (Checklist)

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Simple Weekly Cadence for New Offers (checklist)

OfferLab

What this is

 

A short, repeatable routine for a brand-new offer. Five simple blocks, one per weekday. Most blocks take 20–40 minutes. You can run this with an OfferMint plan and a MintBird page, or with any clean sales page.

 

Before Week 1 (one-time setup)

 

  1. Define one promise. Keep it clear: who it helps, what they get, how fast it helps.

  2. Open your page. Headline, three bullets, one button. No clutter.

  3. Baseline numbers. Write these down: page visits, button clicks, orders. Check them the same way every Friday.

 

Monday — Refresh what’s weak

 

  • Swap the image on any slow ad or post. Use a real, local photo or a crisp vector that matches the promise.

  • Tune the first line on your page: one sentence that says the benefit and who it’s for.

  • Launch 2 small variations, not 10. Change one thing at a time (image or headline).

 

Copy you can paste: “A short plan you can finish this week. Made for busy owners in YourTown. Start now.”

 

Tuesday — Add gentle proof

 

  • Activity strip: show 2–3 real milestones (e.g., “Setup complete,” “Checklist downloaded”).

  • Proof ping: one quiet join/earned message near, not over, the button.

  • Mobile check: make sure nothing covers the CTA on a phone.

 

Micro-lines: “Someone just joined,” “Badge earned: First step done.”

 

Wednesday — Publish one helpful piece

 

  • Post a short how-to on your root domain (or your Letterman site). 400–800 words is fine.

  • End with a soft CTA back to your offer page.

  • Share to your page/group, and save one quote or graphic for later.

 

Soft CTA: “If you want the checklist that goes with this, it’s on the page here → [insert link here].”

 

Thursday — Send one short email

 

  • Subject idea: “A 10-minute win for this week.”

  • Body: 4–7 short lines. Teach one tiny step. Link once to the offer page.

  • Optional: a P.S. that invites a reply with one question (“What’s the slow part for you?”).

 

Friday — Read, adjust, and plan

 

  • Numbers: visits → button clicks → orders. Write them down.

  • Pick one bottleneck to fix next week (image, headline, or email subject).

  • Capture proof: one tiny win or quote you can show next Tuesday.

 

The weekly checklist (print this)

 

  1. Mon: swap weak images, tighten first line, launch 2 small variants.

  2. Tue: add Activity/Proof quietly; test on mobile.

  3. Wed: publish one helpful post; link back softly.

  4. Thu: send one short email; one clear button.

  5. Fri: log numbers; choose next week’s one change.

 

Simple page map (what to keep)

 

  1. Hero: promise + button.

  2. Three bullets: what they get, how fast, what support.

  3. Outline: 4–6 steps or modules.

  4. Quiet proof: one Activity strip + one small ping.

  5. CTA row: price, button, tiny trust line (how to get help).

 

Copy starters (steal these)

 

Headlines:

  • “A complete first version in 7 days.”

  • “Finish the setup this week. Start getting results next week.”

  • “A small offer you can ship fast (and improve later).”

 

Buttons: “Start now,” “Get the checklist,” “See the plan.”

 

What to watch (and why)

 

  • Button clicks: tells you if the page promise lands.

  • Orders: confirms the price and the offer shape.

  • Email replies: guides your next improvement.

 

Common fixes

 

  • No clicks? Make the headline concrete and local. Add your town or the time frame.

  • Clicks but few orders? Shorten the page. Put the button higher. Clarify what they get today.

  • Traffic is low? Re-use Wednesday’s post as two short social posts for next week.

 

TL;DR

 

  1. One promise. One clear page. One button.

  2. Do the five blocks every week (Mon–Fri).

  3. Change the smallest thing that moves the needle next.

  4. Log numbers on Friday so you can see progress.

 

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