Page-Tied Bumps in MintBird: The Simple Way to A/B Test

Real tests live on the page. When your bump is tied to the page (not the product), you can clone the page, change one thing, and see what people choose. No complex setup. No breaking products. You learn faster and keep your funnel steady.

 

Why page-tied bumps matter

A bump offer is a small add-on near checkout. It can lift order value without slowing buyers down. Tying the bump to the page lets you test what people actually see: borders, images vs. video, headline, or placement. You’re testing the experience, not the catalog. That’s a cleaner read on what works.

 

The one-change rule

Pick one lever. Example tests: “red border vs. no border,” “short headline vs. benefit headline,” “photo vs. short looped video,” “top of checkout vs. just above the button.” Keep everything else the same so you can trust the result.

 

Quick setup (control → variant → decide)

• Make a control page with a clear bump: short headline, 2–3 bullets, simple price anchor, clean button.
• Clone the page. On the variant, change one thing (e.g., swap the image, adjust the border, or move the bump).
• Send similar traffic to both pages. Let the test run to a fair sample (not just a few orders).
• Compare order conversion and bump take-rate. If the variant wins, make it the new control and plan the next one-change test.

 

What to measure (in this order)

• Order conversion: Do people still buy at the same or higher rate?
• Bump take-rate: Of those who buy, how many added the bump?
• AOV: Average order value should rise without hurting conversion.
• Refund/complaint check: A “win” should also feel good to buyers.

 

Save time with saved rows

When a section works—hero, proof, FAQ—save it as a row. Drop that row into new pages and focus your tests on the bump. You keep a steady look and reduce build time.

 

Mobile first sanity check

Preview on phone. Make sure the bump headline is short, the button is easy to tap, and nothing jumps around. Small spacing fixes can lift results more than a big design change.

 

Simple weekly rhythm

• Week 1: Baseline control (no test).
• Week 2: One small visual change (border or image).
• Week 3: One copy change (headline or 2 bullets).
• Week 4: Placement change (above vs. below checkout elements).

 

Bottom line: Tie the bump to the page, test one change at a time, and let traffic pick the winner. Roll the win to the rest of your funnel and repeat. Small, steady tests compound.