The "Put a Button on It" Philosophy: 

This week, Chad launched a new movement, and it’s at the heart of everything we’re going to be doing in 2026.

 

It’s not a new piece of software. It’s not a new AI tool.

 

It’s a philosophy called "Put a Button on It".

 

During the launch of the new weekly call, Chad was direct: the biggest thing holding 99% of entrepreneurs back isn't the technology, the competition, or the market. It’s the "head monsters" and the "perfectionism" that stop them from ever actually selling their product.

 

"You can fix broken," he said, "You can't fix a blank canvas".

 

This is the core of the new philosophy. It’s a mission to get you to launch a Minimum Viable Product (MVP) now, even if it’s "ugly," "imperfect," or unfinished. Why? Because the only way to get real data, build real confidence, and make real money is to get your offer in front of a customer.

 

The "AI Hamster Wheel" vs. The Button

 

Chad pointed out the trap that so many of us fall into. A new, shiny object appears, like AI or a new video tool like Sora, and we spend months trying to learn it.

 

"You're doing all those things, but you don't have nothing to sell," he warned. "You know who is selling you? The guy that's taking it on the hamster wheel... Nobody had to tell him or her that you need something to sell. They saw a hot trend. They latched onto it. And guess what they did? Ding, ding, ding... They put a button on the page".

 

Many of us confuse "movement" with "progress". We’re busy. We’re building pages, designing graphics, and creating groups. We feel good because we’re "making progress". But as Chad asked, "Your bank account's not feeling that, is it?".

 

That "movement" is just a distraction. Real progress only happens when a customer clicks a button and gives you money.

 

Story #1: How a Simple Button Changed Chad's Life

 

Chad wasn't always a "software guy" or a "marketing guy." He was broke, living in "Felony Flats," and breeding Beta fish just to get by. He was so broke he had to use check-cashing centers and write post-dated checks just to have $200 to get through the week.

 

One day, he was on AOL and saw a banner for something called the "Cookie Cutter" website. It was a simple, "hokey" offer that promised to make money online. He paid the $97, and in return, he got his own webpage with a button on it.

 

He didn't have a strategy. He didn't have a "framework." He just took his link and started posting it in AOL chat rooms.

 

"Imagine my surprise," he said, "when I make over $3,000 my first week".

 

He still remembers sitting at his counter and hearing that magical sound: "You've Got Mail". He'd open his email and see a $97 sale from ClickBank. "It blew my mind," he said. "I was like, I just made $100. I just made more than I make working eight hours a day". Before he could even process it, another one came in. And another.

 

That was the moment. That first sale "changed everything". It was the proof. He wasn't a "technical guy", but he had a button on a page, and it was making money.

 

Story #2: The $30,000 "Imperfect" Page

 

Fast-forward 20 years. Chad was launching the newsletter ad service. He was "tired" and "burned out" and needed to create the upsell page for the new funnel.

 

"I cloned the first upsell. I make a second one," he explained. "I take a screenshot of the ads... and I throw a button on the page".

 

He told his team, "G, make sure you remind me to come back and finish this page. We don't have any copy. We don't have a guarantee. We don't have bullets. They don't know what they're getting... remind me to come back and finish this page".

 

That same night, sales started coming in. Member Joe even said on the call, "It was me that bought it!". Chad was confused by the numbers. He was so used to seeing his normal funnel math that he thought something was broken.

 

He didn't realize that people were buying his unfinished, imperfect upsell.

 

The craziest part? He forgot about the page. Three months later, he was reviewing his pages and stumbled on it again. "I went, 'what the heck is this?'... That is the page that I never finished... Imagine if I had been like you guys and... 'I gotta get it done. I gotta get the right copy. I gotta get everything perfect. It's in progress.'"

 

Because he put an imperfect button on an imperfect page, he made an extra $30,000 on that launch.

 

The New #1 Priority: The "Reimburse Your Ad Cost" Model

 

This philosophy isn't just a story; it is the core of the new #1 strategy for 2026. On the Local Newsletter Hour call, Chad was emphatic: his previous strategy was wrong. The goal isn't to get advertisers first.

The goal is to build a massive subscriber list for free. And the only way to do that is to "Put a Button on It."

 

This is the new model:

 

1. Get a Cheap Lead: You run a simple, local Facebook Lead Ad for your main newsletter. Users are getting leads for as low as 28-66 cents.
   
   

2. Multiply the Lead: As soon as they opt-in, the new Letterman "widget" (coming soon) will pop up and ask them to subscribe to your other newsletters (e.g., "Vegas Foodie," "Save the Doggie," "Vegas Salons"). If they join all four, your 28-cent lead just became a 7-cent lead for each newsletter.
   
   

3. The Button: The thank-you page for that opt-in MUST be a sales page. This is your "Put a Button on It" moment.
   
   

4. The Offer: This page will feature a simple, low-ticket offer ($17-$27) that your local audience wants. The best idea? A local bundle deal. (Example: "Get $500 in deals from local spas and restaurants for just $17!").
   
   

5. The Math: Your only goal is to make back your ad spend. If you spend $10 a day on ads, you just need one $17 sale to be in profit.
   
   

6. The Reinvestment: Once you make back your $10 ad cost, you're now getting all those subscribers for free. If you make $20, you don't pocket it. You reinvest it and change your ad budget to $20/day. Now you're getting 32+ subscribers a day for free. This is how you scale to 20,000 subscribers.
   
   

7. The End Game: When you have a list that big, then the advertisers and sponsors (the $5,000/month clients) come knocking on your door.

 

Your Mission: Stop Thinking, Start Building

 

This is the new vision for the Mastermind and the entire community. It’s time to stop being "in progress".

 

On the Entourage call, we watched Sandra build her entire funnel in 10 minutes flat. She already had her pages (sales page, upsell, downsell). All she had to do was create a product for each page in Mintbird and link them.

 

• She created a product for her main offer.

• She created a product for her bump offer.

• She created a product for her upsell.

• She created a product for her downsell.

• She went to "Sales Funnels," clicked "New Funnel," and just pulled in each page: Sales Page > Upsell > Downsell > Thank You Page.

•  

Boom. A button was on the page. The funnel was live.

 

This is the mission. Stop letting the "head monsters" win. Stop waiting for perfect. Your offer is good enough right now. Your page is good enough right now.

 

Go put a button on it.