What is the foundation of a successful local ranking strategy?
The foundation is the DFY Suite 7.0 bundle, which provides the SerpSling tool to find "unclaimed" local keywords that are easy to dominate.
Chad is endorsing this specific system because it includes extra features like competition analysis and site audits that aren't usually available in basic SEO tools.
By using this bundle, you can see exactly which local topics have the most search volume and the least amount of competition.
If you haven't secured your access to these ranking tools yet, you can grab the early-bird bundle for $227 before the price increases again.
👉 Get the DFY Suite Ranking Bundle here
How do you stop writing articles that nobody ever finds?
You use search volume data and competition difficulty scores to write articles that are guaranteed to attract local traffic.
Chad pointed out that most people are currently writing articles without a clear purpose, simply hoping someone might stumble upon them.
By using the new tools included in the DFY Suite bundle, you can identify terms that get thousands of searches but have "very easy" difficulty scores.
This ensures that every piece of content you produce is actually working to grow your list so that you aren't wasting hours on content that gets ignored.
What data points should you look at before you start writing?
You must look at the Monthly Search Volume and the Ranking Difficulty score for every local keyword.
The Team showed examples where keywords like "weather forecast for Beaumont" can get as many as 90,000 searches every single month.
Instead of guessing what your town cares about, you let the data tell you exactly what they are typing into Google every morning.
Focusing on keywords with a difficulty score under 10 allows you to reach the first page of search results with very little effort.
How does "Low-Difficulty" content help you rank for big terms?
Every small keyword you rank for adds "authority" to your domain, making it easier to rank for your main city terms later.
Chad explained that you should think of these small articles as building blocks for your main media brand.
The more Google sees you ranking for specific terms like "local restaurants" or "local events," the more it trusts your domain as a whole.
The result is that your main city name will eventually rank at the top naturally so that you become the dominant media source in your area.
What is the best way to choose your first few article topics?
Start with "Seed Keywords" related to your town and look for the specific niches that have high volume and zero competition.
During the call, Chad used terms like "Space Coast Credit Union" and "Lamar University" to show how high-volume local terms are often ignored by big newspapers.
By targeting these "unclaimed" keywords, you provide value to the community and capture attention that your competitors are missing.
This strategy turns your newsletter into a local powerhouse so that you are recognized as the "800-pound gorilla" in your own right.
