Why do you need to segment your list immediately?
Because selling a $5 latte coupon to a CEO and a $5,000 advertising package to a student is a waste of everyone's time.
For months, the Titanium strategy has been about gathering subscribers. But as of this week, the strategy has shifted entirely to monetization. To maximize revenue, you must treat your audience as two distinct pools of people: Residents (who want deals, events, and affiliate offers) and Business Owners (who need advertising, websites, and marketing services).
Chad and the team have released a specific update to Letterman that allows you to automate this segmentation the moment a new person joins your list. It requires flipping the old logic on its head.
The "Widget-First" Workflow
Previously, you might have sent subscribers straight to a survey or a thank-you page. The new "Gold Standard" flow is designed to capture co-registrations and valuable data in a specific order:
1. The Signup: The user enters their email on your main registration page.
2. The Referral Widget Opens FIRST: Before asking them anything else, we present the "Co-Reg" widget. This allows them to one-click subscribe to your other publications (e.g., your Food, Pet, or Cause newsletters). This builds your network immediately.
3. The Micro-Survey Opens SECOND: Once they clear the widget, the Micro-Survey triggers automatically. This is where the magic happens.
Configuring the "Fork" Logic
The Micro-Survey is no longer just a data collection tool; it is a traffic director. You need to set up a single Multiple Choice question: "Are you a Resident or a Business Owner in [City Name]?".
Based on their answer, Letterman now applies Conditional Logic to send them down two completely different financial paths:
Path A: The Resident
If they select "Resident," the system should redirect them to a Deal Page or a Thank You page with an affiliate offer (like a Groupon deal or subscription box). You monetize them immediately with a consumer transaction.
Path B: The Business Owner
If they select "Business Owner," two things happen instantly:
- Tagging: A "Business Owner" tag fires in Global Control, adding them to a specific B2B sales pipeline.
- The Deep Dive: The survey applies logic to ask a follow-up question: "Are you interested in advertising your business to our subscribers?".
By the time you receive the notification, you know exactly who they are, what they own, and if they are ready to spend money on ads. You are no longer just building a list; you are building a sorted database of leads ready to be sold to.
Next Step: Go to your Letterman Publication settings and ensure your Subscriber Settings are set to open the Referral Widget first, which then redirects to your Micro-Survey
