Why do so many entrepreneurs stop at the 90-yard line?
Because as long as you don't push the button, you haven't failed yet.
In a powerful Mastermind session, Chad diagnosed a condition that plagues almost every creator: The 90% Trap. It feels good to build the website. It feels good to design the logo with Offermint. It feels good to set up the automations. That is "work," and it gives you a dopamine hit of productivity.
But the moment you have to "Put a Button on It," the moment you ask for money, the dopamine shuts off and the fear kicks in. If you launch, you might get a "No." If you never launch, you can keep pretending that your idea is a million-dollar winner.
The "Madalyn" Standard
Chad shared a personal story about his 17-year-old daughter, Madalyn, who runs a photography business. She was recently sued by a client, a terrifying experience for a teenager. Most adults would crumble or quit. Instead, she said, "I didn't do anything wrong. I'm not going to let her get the best of me."
She pushed through. She is now building a course to teach others how to start a photography business, aiming to finish the curriculum in a single afternoon.
If a 17-year-old can face a lawsuit and death threats and still launch a new product the next week, you can publish your newsletter.
The 80/20 Reality
Here is the truth that liberates you: 80% of what you launch will fail anyway.
If you accept that failure is the default state, you stop being afraid of it. You start launching faster. You launch 10 things to find the 2 that work. If you stay stuck at 90% perfect on one project, you will never find the 20% that changes your life.
The Directive: Stop tweaking the colors. Stop rewriting the bio. Put a button on the page. Send the email. Find out if it works, and if it doesn't, launch the next thing.
