Why should you call the leads that your survey says are "disqualified"?

People often provide inaccurate information on surveys about their budget or income, meaning many of the leads marked as "disqualified" are actually high-value customers who just need a quick conversation.

Chad shared a big lesson this week from his time working with Nick’s high-ticket sales team.

It turns out that wealthy people sometimes underreport their earnings while people who are struggling might report more than they actually make.

Instead of just letting those survey results decide who is a "good" lead, the team uses a process called "Triage."

This update matters because it means you stop throwing away potential gold just because of a button someone clicked on a form.

The result? The team found that calling these disqualified leads can save about 10% to 15% of the sales that most people would have just ignored.

How can a simple "check-in" call turn a "No" into a "Yes"?

A triage call is a short, friendly chat to find out the truth about a person's goals, which allows you to offer them a payment plan or a different product that fits their real situation.

By using Quizforma to filter your leads, you can identify the ones who didn't quite hit your "perfect" criteria and give them a quick call to see what they were hoping to achieve.

Instead of assuming they aren't a fit, you are acting like a helpful guide to help them find the right solution for their needs.

This gives you the ability to move more people through your sales pipeline resulting in more closed deals without having to spend more money on ads.

It turns your survey from a simple "keep out" sign into a tool that helps you understand exactly how to help every person who raises their hand.