Why is LinkedIn currently missing from your local marketing radar?
Most newsletter publishers overlook LinkedIn because they view it as a corporate networking site rather than a local tool for finding advertising partners.
While we focus on building community lists in Letterman, the local business owners you need for sponsorships are already spending their time on LinkedIn.
Courtney Kostelecky, a fellow Entourage Mastermind member, realized that this platform is a perfect complement to our current lead generation efforts.
Instead of competing for attention in crowded inboxes, you can tap into this quiet channel to find decision-makers in your town.
How can you add LinkedIn to your arsenal in just 15 minutes a day?
You can easily integrate a high-leverage outreach strategy into your morning routine without adding hours of extra work to your schedule.
Courtney’s approach doesn't require you to post content or chase "likes" like a typical social media influencer.
By spending just 15 minutes a day using a specific direct-action protocol, you can identify local businesses that are a good fit for your publication.
This ensures your marketing arsenal stays sharp without taking time away from writing your weekly newsletter articles.
What is the S.U.R.V.E.Y. Method and why is it peer-endorsed?
The S.U.R.V.E.Y. Method is a fresh, non-aggressive messaging protocol that uses a survey approach to start genuine conversations with local owners.
Drawing on his experience at Microsoft, Courtney developed this system to bypass the skepticism people usually have when they receive a connection request.
Instead of sounding like a salesperson, you are reaching out as a local peer which makes it much easier to build a real connection.
The result is a low-pressure way to find the local owners who are already interested in your community newsletter niche.
When can you see this untapped strategy in action?
Courtney is hosting an upcoming live webinar on Tuesday, January 6th at 2 PM to show our community exactly how he uses this method.
This training is specifically designed for people who want a reliable source of local B2B leads without the "time sink" of traditional social media.
As a member of the Entourage Mastermind, Courtney is pulling back the curtain on the technical tweaks that turn a standard profile into a lead-gen machine.
Don't miss this chance to see how an easy 15-minute routine can transform your local networking results.
👉 Register for Courtney’s Free Live Training here
