Why did Chad Nicely declare traditional websites dead for business?

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Why Traditional Websites are Obsolete: The Rise of Lead Steps

Stop losing local leads to complex websites and switch to single-purpose pages.

Why did Chad officially declare that traditional websites are dead?

Chad Nicely declared traditional websites dead because they are too complex and create too much friction, which causes potential customers to leave without signing up.

Instead of a "digital brochure" with a dozen different buttons and pages, the Team has pivoted to a "Leads First" strategy that focuses on capturing contact info before anything else.

The result is that you eliminate the "choice paralysis" that usually kills a sale, meaning your visitors have only one clear path to take.

By removing these technical roadblocks, you are replacing slow websites with what the Team calls Minimum Viable Tech to validate your offers in minutes instead of weeks.

What is a "Lead Step" and how does it fix your lead generation?

A Lead Step is a simple, single-purpose squeeze page built in Page Sprout that is designed to capture data with absolutely zero distractions.

This update ends the confusion of traditional sites by providing a direct "hook" that allows you to build your list much faster than a standard homepage could.

Giving you the ability to test a new business idea or local newsletter in just 10 minutes, ensuring you have an audience before you spend time on a full build.

Meaning you can now use these single-purpose pages to prove your offer works, resulting in a much higher return on your daily ad spend.

How does AI Bot Studio replace the "Contact Us" page?

AI Bot Studio replaces slow contact forms by using automated chatbots that can qualify a lead and capture their email through a built-in Welcome Gate.

Instead of waiting for you to reply to an email, the bot handles the entire conversation flow instantly, which keeps your potential customers engaged and moving toward a sale.

This combination of a Page Sprout Lead Step for initial capture and an AI Bot for follow-up allows your business to run 24/7 without a large team.

By making this transition, Chad is ensuring that every member focuses purely on closing deals while the Titanium tech stack handles all the friction for you.