What does it mean to write an "Intentional" local article?
Writing intentionally means creating content specifically designed to show up when neighbors search for specific help or information in your town.
In the past, many users focused purely on "positive news" or feel-good stories, but Chad is now teaching the community to write with a clear goal of being found by people who have a specific need.
Instead of just hoping someone clicks on a headline, you are now targeting "Search Intent," which is a marketing term for the specific reason a person is typing something into Google.
Why is including your city name in every article so important?
Always including your city and specific neighborhood names in your titles and descriptions results in Google knowing exactly which local audience should see your story.
Chad demonstrated this by showing how an article about Barnes & Noble becomes much more powerful when you add "in Summerlin" to the headline.
Using these specific local phrases gives you a massive advantage because you are no longer competing with giant national news sites, giving you the ability to own the search results for your own backyard.
How do you choose the right "Keywords" for your town?
You should focus on specific local problems or interests, such as "cheapest gas stations in Northport," to capture the attention of residents looking for immediate answers.
A "Keyword" is simply the phrase someone types into a search engine when they want to find something, and using them correctly means your article becomes the "Direct Answer" Google wants to show.
Letterman is now set up to help you generate three of these keywords for every article, resulting in content that is perfectly tuned to what your neighbors are actually looking for.
What is the role of "Backlinks" in getting your articles ranked?
By connecting your articles to an automated link network, your content receives "Backlinks," which act like digital votes of confidence that tell Google your site is trustworthy.
Think of a backlink like a referral from a respected friend; when another high-quality website links to your article, search engines see it as a sign of authority.
The team is currently finishing a way to automate this entire process for you, giving you the ability to boost your articles to the top of the rankings without ever having to learn the complicated tech behind it.
