🛠 Titanium Times – Issue #12 (Week of July 14 - July 18, 2025)

Click, Send, Grow

Small adjustments are stacking up across Letterman.

You can now greet new readers the moment they subscribe, paint your opt‑in boxes to match your brand, and even show banner ads inside every desktop article.

Pair those gains with easier cue management and a hidden referral engine, and it’s clear: one or two clicks can now move real numbers.

Below are the details you can use today.

🔥 This Week’s Theme: Quick Wins

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✅  Welcome Email Tab—set it and forget GC

You can write and send a welcome email right from the publication level, no Global Control workflow needed.

Open your Publication → ⋯ (three dots) → Welcome Email to drop in subject, pre‑header, and message.

Instant replies keep your send reputation healthy, yet you can still trigger complex follow‑ups in GC if you wish.

“In the past you had to go write your follow up email in a different place… We come over here to the three dots and there’s a section here called welcome email."

 

✅ Color Your Opt‑In Box

From the Publications list click the 3 dots next to your publication: Set  Preview Options → Opt‑in Box Colors to match headings, borders, and buttons to your palette.

Because that box shows on every article and newsletter, a quick tint instantly lifts brand trust.

“Head over to the preview and you’ll notice you can now change all the colors of the opt‑in box."

✅  Sidebar & Top Ads Go Live in Articles (Desktop)

Article pages now display your top banner and right‑side ads automatically. That's fresh inventory you control under Advertising → Campaigns.

Mobile in‑content slots are next and should appear soon.

“Ads will now show above the article and down the right‑hand side… mobile between the sections is coming tomorrow.”

✅ Set Article Features from Articles List

The icons under the Features section in the article list are now toggles and not just indicators.

Each icon is now a live toggle. Turn Add to Queue or Add to Newsfeed and other features on/off without opening the article editor..

“Those little icons are no longer just indicators; you can click them to enable or disable the feature.”

 

✅  Create An Article from a URL now LIVE

Paste an article link when creating an article and Letterman will pull in title, images, and body then rewrite the article at the length you specify. 

See below: Iman's demo of this new feature.

An amazing time saver! 

See the AI Article From URL Feature in Action

✅  Your Own Newsletter Domain Email Inbox for 99¢ a Month

Need readers to email you back? Secure a real mailbox using your own newsletter domain name that you can use to receive mesages from readers and reply to them.

There are many inbox options like setting up a Google Workspace account but the least expensive way we've found, so far, is with Namecheap (your domain does not have to be registered with them to use their email feature.)

You can check it out at Namecheap and just click on Email at the top of their home page. You can have your own newsletter domain email account for just $0.99 / month. 

"It’s gonna cost you 99 cents a month… you can come over here to Namecheap… and now you have that email with your domain.”

✅  Tip: Referral Widgets—built‑in cross‑promotion

In Letterman, click the two‑arrow icon in the top‑right menu, choose Referral Widgets, and invite another Letterman publisher.

 

When both sides activate the widget, new subscribers see an optional second signup option before the confirmation page—an effortless way for both newsletters to grow.

🔥  Own the Town: Chad’s Blueprint for Total Reach

Chad’s message this week is simple but loud: blanket your market so completely that no one can open Google, skim a feed, or tap an email without seeing your newsletter.

 

With developers shipping fresh tools at a sprint, each new toggle, auto‑welcome, pop‑up opt‑ins, mobile ads shaves one more inch of friction between your stories and the people who need them.

 

Momentum plus visibility equals dominance, and every update you just read is another step toward owning the town.

Chad emphasized momentum, reach, and constant iteration:

“I’ve got ten devs full‑time; I’ve gotta keep ’em busy so this software keeps evolving."

 

Takeaway – Expect rapid releases; staying current is a competitive edge.

 

“They (local businesses) don’t want a local newsletter—they want the reach. They want to be known.”

 

Takeaway – Use every new feature (ads, referrals, cue) to widen your circle.

 

“We’re gonna make it so you can pop up a box and it’ll grab the subscriber for you.”

 

Takeaway – Upcoming on‑page pop‑ups will turn casual readers into list growth points.

🔮 What to Expect Next Week or Soon

One welcome tab, two color clicks, and three new ad slots... this week proves small wins stack fast inside Letterman.

Keep an eye out for mobile in‑article ads and the first release of ShareBirdy (contest app) that Chad teased for list‑building giveaways.

Until then, try at least one update above and share your results in the Local Newsletter group.

🖖 See you next week.

Real calls. Real updates. Zero guesswork.

-Brian

P.S. If you haven't been on one of Chad's weekly live calls yet, you should. They're packed with value and you can't beat this: they're free!

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