LLetterman Co-Registration & Directory: Add Subscribers at Signup
Show one-tap opt-ins for your other publications (and partner swaps) on the confirmation screen. Consent-first growth that pairs perfectly with the trilogy model.

Author
Sep 7, 2025
Co-registration lets new subscribers easily join multiple newsletters with a single tap, directly from the signup confirmation screen.
This approach is consent-based and reduces friction—no extra forms or typing required.
Unlike auto-subscribe, which activates later, co-registration offers clear choices right at signup.
Letterman’s upcoming widget will let you select which of your own or partner publications to promote, streamlining subscriber growth across local news, food, and cause-focused lists.
A public directory will help publishers swap promotions or set up paid placements, expanding reach and offering more value for sponsors and readers.
Strong button labels and thoughtful measurement—like tracking acceptance rates and welcome email opens—are key to success.
Effective guardrails ensure a positive experience: clear choices, simple welcomes, and full respect for subscriber consent.
This local-first strategy connects audiences while lowering ad costs and building valuable community ties.