What is the major mindset shift for 2026?
Chad is moving away from launching new software to focus entirely on the sales pipeline and the local business owner.
During the Local Newsletter Hour on January 5th, 2026, he explained that he no longer wants to work as hard as he did in 2024 and 2025.
Instead of chasing the next technical trend, the plan is to refine the existing suite resulting in a more stable and approachable experience for every user.
Why are business owners the primary focus this year?
Local business owners are the primary target because they have established budgets for marketing and a constant need for exposure.
Chad wants the community focused on converting business owners into cash flow rather than dealing with browsers who lack a real business to grow.
By establishing yourself as a local media expert, you gain the ability to sell high-ticket sponsorship packages instead of small one-time deals.
How does the sales pipeline help you achieve your goals?
A filled pipeline ensures you always know exactly who is interested in your services and which specific step to take next.
Every Titanium tool is now being tuned to give you the ability to move business owners from brand-new leads to signed sponsorship contracts.
This focus removes the guesswork from your daily tasks, resulting in a much more professional and scalable operation.
What is the ultimate exit plan for your newsletter asset?
The goal is to build a local newsletter with 20,000 to 25,000 subscribers that attracts a multi-million dollar buyout from major media groups.
As Chad noted on January 5th, large companies are already spending millions to acquire local publications that own the attention of a specific town.
By mastering the sales pipeline and the business owner relationship now, you are creating a valuable asset resulting in a massive payday down the road.
