Why should you run your newsletter as a media company?

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How to Build a Multi-Million Dollar Media Company

Steps to transition into a media company and increase your business valuation.

Is it really worth the trouble to set up an LLC for a small local newsletter?

Setting up an LLC is the essential first step to being treated as a professional media company rather than a simple hobbyist.

By creating a formal legal entity, you are drawing a clear line between your personal life and your business, which protects your family and your assets.

Chad recommends a clean start for 2026 because having an LLC and an EIN gives you the power to open a dedicated business bank account.

Starting with a fresh company today means your timeline for a future sale begins now, making you much more attractive to anyone looking to buy your business.

What is a "suspense account" and why does it terrify potential buyers?

A suspense account is a "catch-all" category in your books for expenses you can't identify, and it is the number one reason million-dollar deals fall apart.

When you mix your personal groceries or home repairs with business costs, it creates a mess that makes a buyer question if your profit numbers are actually real.

Using a simple tool like Wave Accounting lets you categorize every dollar correctly, resulting in a clean profit and loss report that shows your true value.

Instead of hiding things and scaring away investors, keeping your records spotless ensures you look like a million bucks when it is time to get gobbled up.

How can you leverage simple store credit cards to build a massive business reputation?

You can build powerful business credit by opening small accounts at places like Home Depot or Target specifically under your company name.

Unlike personal credit, business credit is tied to your EIN, allowing you to build a score that helps you secure high-limit loans or lines of credit from a bank.

The Team has seen how having a strong D&B (Dun and Bradstreet) score can boost your authority, giving you the ability to buy assets like cars or office space without using your own cash.

By treating your newsletter as a micro-publisher from day one, you are building a value fortress that will support your retirement and secure your legacy.