What are "Intentional Articles" and why are they better than standard news?
Intentional Articles are pieces of content specifically designed to answer the exact questions local residents are typing into Google.
Instead of just reporting on what happened yesterday, you target "Direct Answer" searches like "Best pizza in [City]" or "Events this weekend."
By providing the best answer to these searches, your newsletter becomes a high-traffic destination for neighbors who are ready to take action.
How does writing with intention help you beat major media outlets?
Traditional media giants often ignore specific local search habits because they are still focused on writing for print newspapers.
You can "gobble up" all the local search traffic they are leaving on the table by focusing on the words they overlook.
This results in you becoming a "thorn in the side" of the 800-pound gorillas in your town until they are forced to deal with you.
Why does owning local search traffic make your sponsorships more valuable?
When you can prove that you own the local search traffic, business owners see your newsletter as a "no-brainer" investment.
Establishing yourself as the local expert gives you the ability to sell high-ticket sponsorship packages instead of small one-time deals.
This strategy allows you to build a value fortress that results in a much higher payday when it is time for a multi-million dollar exit.
