“Mark My Word”: Local Authority Will Always Win

Visionary marketer Chad Nicely says that no matter how much technology changes, the best way to stay safe and successful is to become the person everyone in your town or city trusts for news and business help.

He believes that if you focus on building a strong local audience and help local businesses get more customers, you’ll always be needed—even if big tech companies or social media change everything.

“Mark my word, you will always be safe if you master building an audience and you master building a local audience. Because a local business owner will always need customers and sales, regardless of what’s going on online. If you have these two things, it doesn’t matter what happens, you are safe.”

Chad’s big idea is that real connections in your own community are more powerful than any new tool or trend online. If you become the go-to person for local news and help businesses grow, you’ll always have a place—no matter what changes with Facebook, Google, or AI. This is a smart reminder to focus on helping real people where you live, not just chasing the latest tech.

Watch this segment from his June 23, 2025 Chad's Roundtable.