How to Find B2B Clients with the 20% Goldmine Strategy

Is there a goldmine hiding in your subscriber list?

The Team discovered that 15% to 20% of all local newsletter subscribers are actually local business owners.

The result?

You are sitting on a massive list of high-value B2B leads who are already reading your content every single week.

How do you identify these business owners?

You use a simple "Micro-Survey" during the registration process that asks subscribers if they are a resident or a business owner.

The benefit?

Instead of guessing, your subscribers tell you exactly who they are so that you can fire off a specific tag in Global Control.

What happens after they take the survey?

Business owners are automatically redirected to a special landing page featuring a video about your local advertising and marketing services.

Here is the fix:

You ask them to fill out a second survey to see if they are a good fit for a "Sponsored Feature," which drops them directly into your sales pipeline.

How much money can this strategy generate?

If you have 10,000 total subscribers, you likely have 2,000 business owners who need help with ads, email, or AI tools.

The result?

Even converting just 10% of those owners into small monthly service clients can result in a massive surge in recurring revenue.

Chad's goal for 2026 is to help you stop leaving this money on the table by automating the entire "Hearst Ecosystem" closing process.