Root Beats Subdomain: Get Your Letterman Site Indexed Fast

Most of us want our pages to show up in search fast. The easiest win is where your site lives. Put your Letterman site on your root (main) domain with www—for example, yournews.com and www.yournews.com. That gives readers one clear home and keeps the links people share all pointing to the same place.

 

Use your root (main) domain

 

Running on the main domain keeps your brand under one roof. It’s simpler for readers to remember and simpler for you to manage. Over time that steady “all roads lead here” pattern helps search engines recognize your site as the main source. If you’ve been using a subdomain (like news.yournews.com), plan a move to the root so everything builds on one address.

 

Submit your sitemap & use preset URLs

 

Give search a clean map. Turn on your sitemap and submit it in Search Console. Then link to the preset URLs Letterman gives you so people (and bots) can move around with less guesswork: /current, /latest, /archives, /articles, /register, /signup. These steady paths act like street signs for your site.

 

Write short, local slugs

 

Keep slugs short, readable, and local when it fits the story (e.g., include your city or neighborhood). Clear slugs help readers know what they’re clicking and can improve clicks because the URL matches what they’re looking for.

 

Quick publish checklist

• Is the site on the main domain (with www)?
• Did I submit the sitemap after any big structure change?
• Does the article use a short, local slug?
• Are links to /current, /latest, and /archives easy to find?

 

Note: Search engines can understand both subdomains and subfolders, but using your main domain usually keeps things simpler: one brand, one address, and a cleaner link pattern that builds trust over time.