🛠 Titanium Times – Issue #20 (Week of September 8-11, 2025)

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People ask for help in public every day - plumbers, vets, roofers, you name it. RHM teaches you how to find those posts fast, leave one short, useful reply, and route the click so you get credit for the referral. It’s neighborly, it’s organized, and you can keep your paid lead ads running and use RHM alongside them as another way to bring people in. Buy now; training opens Oct 1, 2025.

Peek under the hood: Referral Harvesting Method

✅ The public directory is back (faster, ranked by real activity) (coming soon)

The public directory is simply a list of all Letterman publications. Chad is tightening it up so it loads fast and shows the most active publications first. “Real activity” means you send on a steady rhythm and your list is growing.

This helps readers (and sponsors) find living publications, not ones that went quiet. It also makes cross-promotion easier because we can see who is actually sending consistently.

Example: a smaller publication that mails a few times a week and adds new readers regularly should appear ahead of a larger one that rarely sends.

How the score works + setup checklist 

“We’re going to pull in the score… based on how often somebody is mailing, who’s building the subscriber base… They are gonna be at the very top. We’re going to reward them for taking care of their publication.”

✅ Envelope “peer subscribe” (clean stats for publishers) (coming soon)

There’s a small envelope you can click inside the directory to subscribe yourself to peer publications right from Letterman.

Use a separate Gmail just for newsletters when you do this. Why? Two reasons:

1. All peer newsletters land in one inbox you can skim quickly.
   
   

2. Letterman can track peer subscribers separately from residents, so your performance stats don’t get skewed by other publishers poking around.

Exact steps to set up peer subscribe + what the purple envelope means

“Create a Gmail account just for newsletters… Don’t use your main account. Don’t use your business accounts… You’ll use it for newsletters.”

✅ Co-registration cards + subscriber flow (coming soon)

Right after someone subscribes, we can show a simple opt-in list for sister publications. Pair this with a short micro-quiz (owner vs resident), then redirect each person to the right next step.

One signup can turn into two or three in under a minute, and Letterman will track who came from where so you can see what’s working.

The micro-quiz → co-reg → redirect flow

“We’re gonna track the subscribers separately… you’ll know that was a co-reg from someone who signed up for [the first publication].”

✅ Lead ads, reviewed every Monday (Good / Normal / Bad / Urgent)

Chad's team reviews ad stats for all of the done-for-you newsletters, but everyone can follows Chad's lead for managing creatives:

Keep your paid lead ads simple and regular. Every Monday, refresh anything marked Bad with new creatives.

Anything Urgent gets fixed daily (for example, when cost per lead is too high). When you test, clone an ad set instead of overwriting so you keep your learning.

This rhythm is how teams walk campaigns from “too expensive” to “works fine.” It’s not flashy, it’s routine.

What to change on “Bad” vs “Urgent” (copy + images) 

“On Monday… everything that’s bad, we throw brand new creatives… Anything under ‘urgent,’ because he’s over $3, we tackle it every single day.”

First Look: Letterman Referral Widget

✅ OfferMint: idea → named, branded plan → sales page inside MintBird (coming soon; pre-launch Oct 16; main Oct 21)

Chad created an entirely new software last week which automates the steps he took with Jim Phillips to create a new product and campaign and it will be part of Mintbird. Introducing: OfferMint It takes you from “I have an idea” to a plan you can actually publish. 

It builds a name, logo, framework, and a deliverable outline (course, PDF, checklist). It also suggests hooks/headlines plus bump/upsell ideas, then generates a sales page in MintBird. You still create the deliverable itself, but the heavy planning is handled so you can ship faster.

Why it helps: no staring at a blank page. You can launch a clean first version, learn from real buyers, and iterate. This isn’t only for “small ideas.” It’s a fast first mile for any idea—small or big—so you can get to market sooner.

How to use it: pick the format you want (method/process, etc.), answer a few prompts, let OfferMint build the structure, then open the generated page in MintBird and tweak copy, price, and images.

Example: your “Fall Home Tune-Up” idea becomes a named package with a five-step outline, a quick-start checklist, a “pro list” bump, and a simple upsell for video walkthroughs—ready to edit and publish.

OfferMint’s first mile (what it builds + what still needs you) 

“It’s going to build out your whole outline… name, logo, steps, resources, bump ideas, upsells… and lead right into MintBird.”

Chad Reveals OfferMint

✅ Activity & Proof widgets (with Course Sprout) (rolling out during Mintbird launch)

Two simple add-ons help pages feel alive: an Activity widget (shows things like badges earned or milestones inside your program) and small Proof pings (“Someone just joined”). These are quiet nudges that tell visitors, “People are here and moving.”

Why it helps: most buyers look for signs that a program is active. Real-time motion reduces doubt and speeds decisions—especially on cold traffic.

How to use it: turn on Activity for visible wins (e.g., “First Ad Live” badge). Keep Proof pings subtle and spaced out. Pair both with one clear call-to-action so the page doesn’t get noisy.

Proof that moves people (examples + page setup)

“You’ll see a full community… and there’s also a Proof widget… we saw strong opt-ins and sales on cold traffic.”

✅ Offer Lab mention (one last reminder) (info)

If you’re already using MintBird, OfferLab can help you organize the ongoing content and simple promotions around an offer you build with OfferMint. It’s a light reminder this week: line up your angle, map a couple of weekly posts, and keep the page fresh while you gather early buyers.

Simple weekly cadence for new offers (checklist)

“Keep it simple and ship—then adjust as you see what people click.”

✅ See where every subscriber came from (sign-up page vs co-reg, and which publication) (rolling out)

GC is adding clearer source tracking so we can tell exactly how someone joined: from our own sign-up page, or from a co-registration card on a sister publication.

That means better decisions. If last week’s bump came mostly from your Food publication’s co-reg card, you’ll see it and can lean in there next week.

“We’re gonna track the subscribers separately… you’ll know that was a co-reg from someone who signed up for [the first publication].”

✅ Owner vs resident tags from the micro-quiz, then route each path (coming soon)

Right after a new reader joins, a tiny 3-question micro-quiz can tag them as a business owner or a resident.

GC can then send a different next step and even send different first-week email sequences to nurture them. 

Example: owners get two short emails about sponsor tests and an invite to the owner group; residents get a local freebie and a light ask to share with a friend. Same list, smarter paths.

“We’re going to route [new signups]… to micro-surveys, co-reg cards, affiliate URLs, or a deeper Quizforma if they’re an owner.”

✅ Subscriber Flow view (co-reg + redirects in one chain) (coming soon)

This brings the pieces together. You’ll be able to see one person’s path in a single line: “Signed up on Community → tapped Food co-reg card → confirmed.” That makes it easy to spot what’s working, and which card or redirect is doing the heavy lifting. If one card underperforms, swap it without guessing.

“You’ll know it was a co-reg and which publication it came from… that’s what we want to surface.”

✅ Facebook Lead Ads not landing in GC? Fix: Re-connect and allow “all pages” (shipped)

If new leads stop showing up in GC from Lead Snagger, the quick fix has been to re-authenticate the Facebook connection inside GC and, when Facebook asks, allow access to “all current and future pages.”

That keeps permission snags from blocking imports later. After reconnecting, refresh once, then test a live lead to confirm it shows up.

Step-by-step: Reconnect + test a live lead (1-minute check) 

“Connect your Facebook account… you should be able to see the pages… You can allow all pages—that’s easier.”

✅ Contests that collect emails and encourage sharing (in development)

ShareBirdy runs simple local contests. A person answers a quick prompt, enters an email, then lands on a share page that gives points for referrals. You choose the prize and the unlocks (for example, a bonus entry at 3 shares, a small reward at 5, and a grand drawing at 10). It’s a friendly way to bring in new locals and grow faster than 1-to-1 signups.

Why it helps: people love sharing fun, local things. The share page turns one new reader into a few more without extra ad spend.

How to use it: pick a prize that fits your town (local restaurant gift card, pet grooming, museum passes). Write a one-sentence prompt (“What’s your favorite weekend spot in YourTown?”). Set simple milestones. When entries come in, ShareBirdy passes tags to GC so you can follow up cleanly.

“Answer a quick prompt or poll → give email → get a share page. Points for referrals; rewards unlock at milestones.”

✅ Multiple landing angles into the same contest (in development)

You’re not limited to one entry page. You can create a couple of short landing angles that all feed the same contest.

For example: a general “Welcome YourTown” angle, a Food-lover angle, and a Pet-lover angle. Different hooks bring in different people, but they all end up in one place for scoring and rewards.

Why it helps: one contest, several ways to say it. You meet people where they are and keep your tracking simple.

How to use it: write 2–3 short intros that match your publications (Community / Food / Cause). Use the same prize and milestones for all of them so your reporting stays clean. GC tags will tell you which angle brought the person in.

“Multiple landing angles feeding the same contest.”

✅ Auto-tags and follow-ups in GC (coming soon)

Entries, referrers, and winners get different tags sent into Global Control. That lets you send the right emails after the contest ends.

Example: everyone gets a thanks and your best evergreen article; high referrers get a “vip helper” note; non-winners get a gentle invite into your Food or Cause publication with a co-reg card.

Why it helps: your list stays organized. You can see who discovered you through a contest and who tends to share, then invite them into the right path.

How to use it: plan three quick follow-ups now (thank-you, best-of article, co-reg invite). When tags arrive from ShareBirdy, GC sends those automatically so you don’t have to scramble.

“GC integration for tags and automated follow-ups.”

✅ Pick prizes that feel local (keep it simple) (guidance)

Your best prizes are local and easy to fulfill: a restaurant gift card, a pet-grooming session, tickets to a small event, or a family pass to a park. Keep the budget modest and ask a friendly business if they’d like to sponsor the prize in exchange for a quick mention in your publication.

Why it helps: local prizes make sharing natural. It feels like neighbors helping neighbors, not a national sweepstakes.

How to use it: pick one “core” prize and one “bonus” prize. Announce both up front so people see the path (“share with 3 friends to unlock the bonus draw”).

“Aiming at easy local growth with fun prizes.”

✅ Switch SMTP to SMTP.com (recommended)

Mailgun has been rough for many. SMTP.com has better support and is friendly to legit affiliate links. If you use SMTP.com tracking, set the “Default Tracking Domain” correctly so links redirect as expected. Sign-up link: https://chadnicely.com/smtp

“We’ve had fewer issues on SMTP.com… support is personal and it’s friendly to our use cases.”

Chad’s Vision — 🔥 Fast discovery, clear paths, faster launches

This week is about making it easy to find active publications, keeping our numbers honest, and shipping offers faster. When people can see which publications are alive, they trust the list. When our tracking is clean, we make better calls. When we ship quicker, we learn sooner and grow.

The directory update aims at trust. It will show publications that send on a steady rhythm and keep growing. That helps new readers and sponsors discover real, working publications first. It also makes cross-promotion simpler because we can see who is active at a glance.

“We are pulling in a score from real activity. If a publication mails often and keeps building the list, it should sit near the top. We want to reward the teams who take care of their publication.”

Next is clean paths. The micro-quiz helps us tag owners and residents, then Global Control routes each group to the right first-week emails. Co-registration cards on the thank-you step turn one signup into two or three. The Subscriber Flow view will show how someone moved from the first publication to the next, so we can see what worked and repeat it.

“You will see that a subscriber came from a co-reg card, and you will know which publication sent them. That is the goal, simple and clear.”

We also keep our ad work steady. Every Monday we refresh what is not working and protect what is working. If something is urgent, we fix it daily. We do not guess. We test small things, like a local image or a headline with the town name, and we keep the wins.

“On Monday we touch the sets that are underperforming. New creatives go in, then we watch. If a set is urgent, we work it every day until it recovers. The habit matters more than any single ad.”

Speed to market is the last piece. OfferMint removes the heavy planning between an idea and a page you can publish. It gives you a name, a logo, an outline, hooks, and a page in MintBird that you can edit. With Activity and Proof widgets, the page feels alive. People see others moving, and that helps them decide.

“Start with a full outline instead of a blank page. Name, logo, steps, and a simple page are ready. You still teach the content, but you can launch sooner and adjust from real feedback.”

A live example sits right beside this. Jim’s Referral Harvesting Method is open as a pre-sale. People ask for help in public every day. If we map those spots now and plan one helpful reply, we can be ready for day one in October. It pairs well with our ad work because it is another steady stream of people finding us.

Put it together like this. Let one signup become three, keep peer and resident stats separate, show real motion on your pages, and ship more offers with less delay. Small steps, done every week, add up fast.

🔮 What to Expect Next Week or Soon

This week was about making one signup worth more and getting ready for faster launches. Next up, we expect more work on the public directory and the first pass of the envelope “peer subscribe.” Co-registration cards and the simple Subscriber Flow are still coming together, and Global Control will keep tightening source lines and the owner/resident tags so paths stay clean.

Looking a bit ahead: OfferMint pre-launch starts Oct 16 with a light version, and the main launch follows on Oct 21. We’ll share screens and simple steps as those pieces land. 

🖖 See you next week.

Real calls. Real updates. Zero guesswork.

-Brian

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